About

Day by Day was born to spread awareness around mental health and end the stigma around mental illnesses and disease. It's now important than ever to speak up and seek help for yourself and loved ones. 

I started this brand as an outlet to create community and build hope whilst my mother is battling her own mental illness and struggles to find hope each day. Seeing a loved one severely depressed, anxious, paranoid, and often confused has broken me down, but taking it day by day has helped. 

While we sometimes can't control the situation, being there for ourselves and looking out for loved ones each day is most times the only thing we can do. Living our lives day by day, hoping for a better tomorrow. 

To further this mission, a percentage of profits are donated directly to the American Psychiatric Association, an organization on a mission to promote universal and equitable access to the highest quality care for all people affected by mental disorders, including substance use disorders; promote psychiatric education and research; advance and represent the profession of psychiatry; and serve the professional needs of its membership.

Your mental health matters. Your story matters. You matter. So very much. 

With love, 

Ashley + Samantha Shelton (Co-Founders)